[668 - Neighbor of the Beast]

Well he died too, but they brought him back. Maybe that’s what’s going on here. Or like Bobby on Dallas, maybe it’s a bad dream. It will be if it hurts sales.

[LostInBayport]

maybe it’s a bad dream. It will be if it hurts sales

Sales are already awful. I think Superman struggles to sell 35,000 copies on the direct market. I don't know what newsstand sales are, but I doubt they are significant. This sounds like a way to get the anniversary issue in the news, but the likely effect will be to drive even more readers away.