Posted on 06/01/2011 1:22:34 PM PDT by Justaham
Original title: The Duchess factor: How Catherine now shifts clothes faster than fashion's '$3billion woman' Michelle Obama
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As if we needed any further proof that the new Duchess of Cambridge has serious fashion clout, it appears she has now surpassed Michelle Obama in selling power. Since her engagement to Prince William last year, everything Catherine wears now sells out in minutes, rivalling only the U.S. First Lady's impact on the industry. The Reiss Shola dress she wore to meet Mrs Obama last week was the strongest example to date.
As soon as pictures of the Duchess appeared online, the British retailer said they were shifting the $340 garments at a rate of one a minute, and traffic to its website soared by 500 per cent before it crashed.
Since it sold out, versions of the dress have been selling for as much as $1,000 on eBay and traffic to the Reiss website remains boosted by 200 per cent. It echoes the J Crew frenzy sparked by Mrs Obama - dubbed by financial analysts as the $3billion woman - when she wore the label on the Tonight Show in 2008.
Like Catherine, Mrs Obama likes to mix High Street and designer labels, and while the $340 outfit also sold out in record time, her endorsement of J Crew only boosted traffic to the company's website by 64 per cent before it crashed due to demand.
But Catherine's impact on sales of the Shola dress was not a one-hit-wonder. She sparked the same response when she elected to wear Reiss's Nanette dress for her engagement photo.
(Excerpt) Read more at dailymail.co.uk ...
Look = Let
Is she doing the “Cow Dance”?
ML/NJ
Unlike with America’s Unhappiest Millionaire, neither the press nor the people have to pretend that the Duchess of Canterbury has style, grace and beauty.
God help us.
One of these things is not like the other, one of these things is not like the other, la la la...
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