Quote:
www.jihadica.com/how-online-propaganda-works/
How Online Propaganda Works
Will McCants
June 23rd, 2011 | propaganda, Recruitment, social media
Shmukh user al-Sakit argues that you need a wide distribution of jihadi propaganda on mainstream forums in order to attract a small amount of people. He observes that the three top mainstream Arabic forums have one million users each. If you post jihadi propaganda to all of them, only 10% (300,000) are likely to look at it. Of those, 10% (30,000) will like what they see. Of those, 10% (3000) will embrace the idea of jihad. Of those, 10% (300) will propagandize. Of those, 10% (30) will go out to fight in a jihad. Of those, 10% (3) will seek martyrdom.
That’s much the way I think about it, which is why countering the effects of jihadi propaganda is so difficult. It just needs to mobilize a few.
FreeRepublic.com - Discussion Forum (TREASURY.gov): "TREASURY DESIGNATES ANWAR AL-AULAQI, KEY LEADER OF AL-QA'IDA IN THE ARABIAN PENINSULA" (SNIPPET: ""Anwar al-Aulaqi has proven that he is extraordinarily dangerous, committed to carrying out deadly attacks on Americans and others worldwide," said Under Secretary for Terrorism and Financial Intelligence Stuart Levey. "He has involved himself in every aspect of the supply chain of terrorism -- fundraising for terrorist groups, recruiting and training operatives, and planning and ordering attacks on innocents."") (July 16, 2010)