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Does Driving a Porsche Make a Man More Desirable to Women?
Scientific Computing | 6/17/11

Posted on 07/18/2011 1:01:01 PM PDT by null and void

New research finds that men’s conspicuous spending is driven by the desire to have uncommitted romantic flings. And, gentlemen, women can see right through it. Study shows that flashy spending may work for the short term but not for marriage. Just as peacocks flaunt their tails before potential mates, men may flaunt flashy products to charm potential dates. Notably, not all men favored this strategy – just those men who were interested in short-term sexual relationships with women.

The series of studies, "Peacocks, Porsches and Thorstein Veblen: Conspicuous Consumption as a Sexual Signaling System," was conducted with nearly 1,000 test subjects and published recently in the Journal of Personality and Social Psychology. The research was performed by faculty at Rice University, the University of Texas-San Antonio (UTSA) and the University of Minnesota.

"This research suggests that conspicuous products, such as Porsches, can serve the same function for some men that large and brilliant feathers serve for peacocks," said Jill Sundie, assistant professor of marketing at UTSA and lead author of the paper.

"The studies show that some men are like peacocks. They’re the ones driving the bright colored sports car," said co-author Vladas Griskevicius, assistant professor of marketing at the University of Minnesota.

According to the researchers, women found a man who chose to purchase a flashy luxury product (such as a Porsche) more desirable than the same man who purchased a non-luxury item (such as a Honda Civic). However, there was a catch: although women found the flashy men more desirable for a date, the man with the Porsche was not preferred as a marriage partner. Women inferred from a man's flashy spending that he was interested in uncommitted sex.

"When women considered him for a long-term relationship, owning the sports car held no advantage relative to owning an economy car," said co-author Daniel Beal, assistant professor of psychology at Rice. "People may feel that owning flashy things makes them more attractive as a relationship partner, but in truth, many men might be sending women the wrong message."

Though often associated with Western culture, extreme forms of conspicuous displays have been found in cultures across the globe and throughout history. While finding that men may use conspicuous consumption as a short-term mating signal, the researchers discovered that women don't behave in the same manner and don’t conspicuously spend to attract men. "Obviously, women also spend plenty of money on expensive things," Sundie said. "But the anticipation of romance doesn't trigger flashy spending as it does with some men."

Other co-authors of the study are Kathleen Vohs, University of Minnesota; Douglas Kenrick, Arizona State University; and Joshua Tybur, University of New Mexico.


TOPICS:
KEYWORDS: genderwars; manhood; psychology; singles
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From the "whoda thunk it?" file...
1 posted on 07/18/2011 1:01:02 PM PDT by null and void
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To: null and void

Men who drive pickup trucks are sexy.


2 posted on 07/18/2011 1:03:14 PM PDT by linn37
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To: null and void

“And, gentlemen, women can see right through it.”

Yea, right.

That is why they go after the guys with Porsche’s.


3 posted on 07/18/2011 1:04:39 PM PDT by edcoil (The will to win is important, but the will to prepare is vital. -- Joe Paterno)
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To: null and void

A woman would be more attracted to a red ‘vette than a Porshie.


4 posted on 07/18/2011 1:04:50 PM PDT by Fido969
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To: null and void

*imagines Thomas Friedman, Al Gore, Obama, or Soros driving past in a porsche* Nope. Does not make them appealing to me.


5 posted on 07/18/2011 1:05:10 PM PDT by DeoVindiceSicSemperTyrannis (Want to make $$$? It's easy! Use FR as a platform to pimp your blog for hits!!!)
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To: null and void

Okay, but large and colorful feathers can’t pull more than a ‘g’ on a skid pad.


6 posted on 07/18/2011 1:05:10 PM PDT by WayneS (Enlightened statesmen will not always be at the helm. -- James Madison)
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To: null and void

However, there was a catch: although women found the flashy men more desirable for a date, the man with the Porsche was not preferred as a marriage partner. Women inferred from a man’s flashy spending that he was interested in uncommitted sex.


And the drawback here is??


7 posted on 07/18/2011 1:05:11 PM PDT by rbg81
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To: null and void

So, if you want women who just want sex, get a Porsche. Is that what this article is saying?


8 posted on 07/18/2011 1:05:11 PM PDT by ReneeLynn (Socialism is SO yesterday. Fascism, it's the new black. Mmm mmm mmm...)
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To: linn37

Yup real men drive Pickups and 4X4s(and Harleys).....

metrosexuals drive porsches.....


9 posted on 07/18/2011 1:05:27 PM PDT by Vaquero ("an armed society is a polite society" Robert A. Heinlein)
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To: null and void

No, but a female driving a T-Bird requires that men ask if my husband bought it for me. The answer is NO, I bought it myself.


10 posted on 07/18/2011 1:05:48 PM PDT by w1andsodidwe (Barrak has now won the contest. He is even worse than Jimmah.)
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To: null and void

When I was driving a Corvett, I did so for my own pleasure. And a pleasure it was. The Vet did attract a certain number of women but I never told them about the car until I picked them up for a date. They loved the car. A Vet is like any other hotrod, it’s an ego trip for the driver. They shouldn’t make more than that of it.


11 posted on 07/18/2011 1:05:54 PM PDT by RC2
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To: null and void
Though often associated with Western culture,...,

By whom?

12 posted on 07/18/2011 1:06:14 PM PDT by untenured
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To: null and void

Like chicken soup, IT CAN’T HURT!..................


13 posted on 07/18/2011 1:06:57 PM PDT by Red Badger (PEAS in our time? Obama cries PEAS! PEAS! when there is no PEAS!..........................)
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To: null and void
However, there was a catch: although women found the flashy men more desirable for a date, the man with the Porsche was not preferred as a marriage partner.

Who marries before a first date?

14 posted on 07/18/2011 1:09:36 PM PDT by Pearls Before Swine
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To: Vaquero

My Pick-up IS s 4 x 4 AND I have a Harley! No wonder my wife finds me irresistable!!!


15 posted on 07/18/2011 1:10:07 PM PDT by US Navy Vet (Go Packers! Go Rockies! Go Boston Bruins! See, I'm "Diverse"!)
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To: edcoil

Show me a guy in a ‘68 HemiCuda or HemiCharger and then I’ll look.


16 posted on 07/18/2011 1:10:13 PM PDT by Salamander (I'm your pain.)
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To: linn37

Flashy is probably in the eye of the beholder. Personally I don’t care for pick up trucks (and I’m from TX—go figure!), so I wouldn’t find them particularly sexy. In fact, I can’t imagine looking at the car a guy drives as a factor —as long as it runs and isn’t a rambling wreck it wouldn’t matter a bit to me.


17 posted on 07/18/2011 1:10:46 PM PDT by brytlea (Someone the other day said I'm not a nice person. How did they know?)
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To: null and void

Maybe in Metrosexualville...


18 posted on 07/18/2011 1:11:05 PM PDT by bigbob
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To: linn37

Men who drive pickup trucks are sexy.

Yep, Manly men:) And women who desire only men with porsches are materialistic and are good only for arm candy. Although, that is all some men with Porsches are looking for.


19 posted on 07/18/2011 1:11:36 PM PDT by Bitsy (!)
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To: US Navy Vet

and I forgot to mention:

60s and 70s muscle cars and Hotrods...


20 posted on 07/18/2011 1:12:26 PM PDT by Vaquero ("an armed society is a polite society" Robert A. Heinlein)
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To: rbg81

I found that part interesting. Are men really looking for marriage partners?


21 posted on 07/18/2011 1:12:36 PM PDT by brytlea (Someone the other day said I'm not a nice person. How did they know?)
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What about Jeeps?


22 posted on 07/18/2011 1:12:36 PM PDT by RandallFlagg (Let this chant follow BHO everywhere he goes: "You lie. You lie. You lie.")
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To: null and void

“Broads, Buicks, and Buckley!”


23 posted on 07/18/2011 1:13:00 PM PDT by dfwgator
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To: null and void

No, Corvette’s do.


24 posted on 07/18/2011 1:14:59 PM PDT by Eddie01
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To: WayneS

Blue Oyster Cult addressed that in their song “Golden Age Of Leather”:

For this fantastic night was billed
As nothing less than the end of an age
A last crusade
A final outrage
In this day of flaccid plumage
And there was worn no cloth but leather
Made supple by years of stinging cinders

I’ll take the polished chrome and worn leather, thanks.


25 posted on 07/18/2011 1:14:59 PM PDT by Salamander (I'm your pain.)
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To: null and void
signs of money and power are to women what T&A are to men -- they completely override the rationale faculties. Any woman with any sense knows the guy with the porsche is most likely a self-worshipping twirp, but she can't help wanting him all the same. She'll hate him as much much as she thinks she needs him.
26 posted on 07/18/2011 1:15:50 PM PDT by the invisib1e hand ("America will cease to be great when America ceases to be good." -- Welcome to deToqueville.)
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To: null and void
Ahhh, the classic question.

What's the difference between a Porsche and a porcupine?

Answer in white: In a porcupine the pricks are on the outside.

27 posted on 07/18/2011 1:16:24 PM PDT by Erasmus (I love "The Raven," but then what do I know? I'm just a poetaster.)
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To: dfwgator; Vaquero

Maybe this would work better.............

28 posted on 07/18/2011 1:16:48 PM PDT by Red Badger (PEAS in our time? Obama cries PEAS! PEAS! when there is no PEAS!..........................)
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To: null and void
While finding that men may use conspicuous consumption as a short-term mating signal, the researchers discovered that women don't behave in the same manner and don’t conspicuously spend to attract men.

How dumb is this statement?

Of course women don't conspicuously spend on things like cars to attract men. On the other hand, most men I know don't dress in skin-tight, form-fitting, and low cut clothing either. Don't women conspicuously dress like this to attract men? Sheesh.

29 posted on 07/18/2011 1:17:20 PM PDT by Obadiah (Obama: "Let them eat peas!")
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To: null and void

I’ve owned so many cars I can’t count them. A Carrera I had was a blast to drive. I did not buy it for babes. Don’t need a car for that. I bought it because it was fun to drive. I have some other high performance cars but usually drive a pickup daily.

Some women are in to the “stuff”. The fun ones are the ones don’t care. I like hearing “what is a rolex?” when they ask about one of my watches.

All women are in to money. They may say they are not but that is a lie. And they all love “white things” aka diamonds.

The best gift you can give to a woman besides some things I won’t describe cuz I’ll get banned is to simply listen to them. Women love knowing that you have been listening. If they mention they like something even in passing wait a bit then give it to them. Could be something inexpensive like leaving the toilet configured to whatever. Paying attention is a big deal.


30 posted on 07/18/2011 1:17:33 PM PDT by isthisnickcool (Sharia? No thanks.)
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To: null and void

Yes. At some point, most women quit looking at the bulge in the front of your pants and start looking at the bulge in your back pocket.


31 posted on 07/18/2011 1:17:32 PM PDT by Mr.Unique (The last thing I want to do is hurt you. But it's still on the list.)
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To: Vaquero

“metrosexuals drive porsches.....”

NOPE. Metros drive Prius, Lexus, Mini, convertible Mercedes, etc


32 posted on 07/18/2011 1:18:29 PM PDT by wilco200 (11/4/08 - The Day America Jumped the Shark)
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To: ReneeLynn
So, if you want women who just want sex, get a Porsche. Is that what this article is saying?

After a couple of dates, she'll be pestering you to get married and after a few months of marriage to get an SUV.

33 posted on 07/18/2011 1:19:09 PM PDT by Lonesome in Massachussets (Somewhere in Kenya a village is missing its idiot)
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To: null and void

34 posted on 07/18/2011 1:19:17 PM PDT by frithguild
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To: null and void
Money, as represented by an expensive car or other things, is a true aphrodisiac. This does not need much debate and can not be disputed. It doesn't mean a woman is necessarily a gold digger, but at an instinctive level, where the sex drive resides, having money indicates the the man is potentially a good provider. No great insight is required to understand this.

Other true aphrodisiacs are alcohol, and, believe it or not, a ride on a roller coaster.

35 posted on 07/18/2011 1:19:31 PM PDT by Batrachian (Prepare for four more years)
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To: Red Badger

36 posted on 07/18/2011 1:19:37 PM PDT by dfwgator
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To: Petruchio; Yorlik803; ryan71; boxerblues; Hammy; DollyCali; DaveLoneRanger; BigSkyFreeper; snugs; ..

37 posted on 07/18/2011 1:20:37 PM PDT by RandallFlagg (Let this chant follow BHO everywhere he goes: "You lie. You lie. You lie.")
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To: dfwgator

That one ALWAYS cracks me up! (No pun intended.)


38 posted on 07/18/2011 1:21:16 PM PDT by Obadiah (Obama: "Let them eat peas!")
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To: null and void
"But the anticipation of romance doesn't trigger flashy spending (in women) as it does with some men."

Women spend big bucks on cloths, jewelry, make-up, hair, nails, fake tans, bigger boobs for what then?

39 posted on 07/18/2011 1:21:52 PM PDT by lwd
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To: ReneeLynn

I think this new ad campaign will be even more successful than: “There is no substitute.”


40 posted on 07/18/2011 1:22:12 PM PDT by Atlas Sneezed (Government borrowing is Taxation without Representation)
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To: null and void

Proves the old addage that the ride can get a guy a first date, but after that he’s on his own.


41 posted on 07/18/2011 1:22:42 PM PDT by rat_chad
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To: linn37


I guess the guy she married was the best part of my luck
She dug him cause he drove a pickup truck.
[Refrain:]
And I guess I owe it all to Pamela Brown
All of my good times, all my roamin’ around
One of these days I might be in your town
And I guess I owe it all to Pamela Brown

—Tom T Hall, but one of Leo Kottke’s signature tunes.


42 posted on 07/18/2011 1:23:23 PM PDT by Erasmus (I love "The Raven," but then what do I know? I'm just a poetaster.)
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To: linn37
Men who drive pickup trucks are sexy.

Honda Civics, not so much.

43 posted on 07/18/2011 1:25:15 PM PDT by nina0113
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To: dfwgator

Willam F, or Tim?


44 posted on 07/18/2011 1:25:20 PM PDT by Erasmus (I love "The Raven," but then what do I know? I'm just a poetaster.)
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To: null and void
According to the researchers, women found a man who chose to purchase a flashy luxury product (such as a Porsche) more desirable than the same man who purchased a non-luxury item (such as a Honda Civic). However, there was a catch: although women found the flashy men more desirable for a date, the man with the Porsche was not preferred as a marriage partner. Women inferred from a man's flashy spending that he was interested in uncommitted sex.

So it does work!

45 posted on 07/18/2011 1:25:20 PM PDT by School of Rational Thought ("The proposition that the government is always right is manifested either in corruption or benefits)
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To: lwd

Interestingly, married or not.


46 posted on 07/18/2011 1:25:32 PM PDT by brytlea (Someone the other day said I'm not a nice person. How did they know?)
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To: null and void

I’m a guy and what I have found to be attractive to women is self-discipline and hard work. It matters not what car you drive.


47 posted on 07/18/2011 1:25:46 PM PDT by eyedigress ((Old storm chaser from the west)?)
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To: null and void

Why did they have to fund a study for this? I could have introduced them to a half-dozen women who have married impulsive, conspicuous spenders and lived to regret it.


48 posted on 07/18/2011 1:25:57 PM PDT by Buckeye McFrog
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To: dfwgator

Or a really ugly chick with great bod................


49 posted on 07/18/2011 1:26:51 PM PDT by Red Badger (PEAS in our time? Obama cries PEAS! PEAS! when there is no PEAS!..........................)
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To: Erasmus
Willam F, or Tim?

"You have to ask?"

50 posted on 07/18/2011 1:27:15 PM PDT by dfwgator
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