I just got my email also.
All I can think is that the kids are loose in the boardroom at netflix. I’ve gotten three incoherent, contradictory emails from them, which just give the general feeling of complete incompetence.
First an insane price hike. Then some strange apology for upsetting me with their insane price hike, along with the weird solution of cutting their company in two, as if I am too stupid to notice I will be paying twice as much if they just confuse me enough. Then today’s email, saying oops that was a crazy idea and just forget we ever said it. But they aren’t taking the price hike back.
Geez. Idiots.
This debacle will take its place in marketing history, right next to New Coke.
Given the analysis I’ve read, it looks like the split was being done in order to force costs down, thereby reducing prices. The loss of convenience, however, was one that people are just not willing to put up with, so they’ve canned the idea. Maybe it would’ve helped? I don’t know. The film/TV companies are charging an arm and a leg no matter who you go with. Regardless of the delivery system, they control the product and the price.
That sums it up.