Well, OK, there’s the twenty years in the slammer for arson thing, but other than that it was a pretty sound business plan. I mean, who doesn’t look at a burning building with people screaming and sirens shrieking and fire engines lighting up the block with flashing red lights and NOT think “Wow. I feel like a pizza right now.”
And as part of their prison punishment the only food they are allowed to eat is burnt pizza topped with crispy anchovies.
I'd be more inclined to think of roasting marshmallows and hot dogs on a stick.................