Just look at that opulent interior.
And yeah, I do own Chevy's. A '73 and '74 Caprice Estate Wagons and a '69 Camaro RS. They are still cheap feeling cars in comparison to my Buicks, Olds and Pontiacs.
Posted on 11/14/2011 11:27:29 PM PST by Impala64ssa
Incredible. Were we ever really like that? In 1959, what did people think and feel when they saw commercials like this? Did they actually respond and think that this was cool?
I love old cars, by the way; I’m just befuddled by the commercial. Two minutes of a quartet singing about a car—!
Maybe, I’m sure GE sold tons of light bulbs when Ronald Reagan was their pitchman.
Just look at that opulent interior.
And yeah, I do own Chevy's. A '73 and '74 Caprice Estate Wagons and a '69 Camaro RS. They are still cheap feeling cars in comparison to my Buicks, Olds and Pontiacs.
“see the USA, in your Chevrolette, America is asking you to try ...”
*sigh* If only we were still like that. Thanks for posting this. I really enjoyed it.
The Fleetwood Mac 8-track in the tape player is a nice touch! I learned how to drive on a 62 Pontiac, I must admit it rode a bit smoother than my 64 Impala.
You’re welcome
Also, Ford’s bottom line probably got a boost when Frank Sinatra did a series of TV ads for them in the early 60’s.
And what's with that copter?
Back when Americans were literate, a lyrically clever jingle like this one would resonate with any high school graduate's funny bone ("singin'" rhyming with "picnicking in" and "exploring in" among others, each rhyme its own joke for its own sake).
The jingle writers and the listening audience were sharing a wink. Cynicism doesn't require intelligence, but understanding this commercial's appeal does.
The song, the arrangement and the singing are backdrops to give Dinah Shore, a world-renowned singer, an opportunity to sing during a driving adventure with three harmony singers in a Chevrolet, the product being advertised.
IHTH.
Back when Americans were literate, a lyrically clever jingle like this one would resonate with any high school graduate's funny bone ("singin'" rhyming with "picnicking in" and "exploring in" among others, each rhyme its own joke for its own sake).
The jingle writers and the listening audience were sharing a wink. Cynicism doesn't require intelligence, but understanding this commercial's appeal does.
The song, the arrangement and the singing are backdrops to give Dinah Shore, a world-renowned singer, an opportunity to sing during a driving adventure with three harmony singers in a Chevrolet, the product being advertised.
IHTH.
“I’m just befuddled by the commercial. Two minutes of a quartet singing about a car—!”
####
Well, OK.
But that little commercial is more entertaining, positive and interesting than 90% of the current crap on television.
as performed by DINAH SHORE (1952)
-
See the U.S.A. in your Chevrolet
America is askin' you to call
Drive your Chevrolet through the U.S.A.
America's the greatest land of all!
On a highway, on a road, along a levee
Performance is sweeter
Nothin' can beat her
Life is completer in a Chevy
So make a date today to see the U.S.A.
And see it in your Chevrolet
Travelin' east, travelin' west
Wherever you go Chevy service is best
Southward or north, near place or far
There's a Chevrolet dealer for your Chevrolet car
See the U.S.A. in your Chevrolet
The Rockies 'way out west are callin' you
Drive your Chevrolet through the U.S.A.
Where fields of golden wheat pass in review
Whether trav'lin' light or with a load that's heavy
Performance is sweeter
Nothin' can beat her
Life is completer in a Chevy
So make a date today to see the U.S.A.
And see it in your Chevrolet
Nice! I do remember GM offering factory CB’s, it was an very rare option.
That’s really fascinating. (trying to imagine what it must have been like)
Looks like your daughter can use the back of that wagon as her own personal playground! I had my 64 ever since our lovely daughter was a little kid. On long trips, whenever she got cranky, we’d put her in the car seat and take off. Nothing like the rumble of a 327 backed by dual low-res mufflers to calm a child down.
Back when Americans were literate, a lyrically clever jingle like this one would resonate with any high school graduate's funny bone ("singin'" rhyming with "picnicking in" and "exploring in" among others, each rhyme its own joke for its own sake).
The jingle writers and the listening audience were sharing a wink. Cynicism doesn't require intelligence, but understanding this commercial's appeal does.
The song, the arrangement and the singing are backdrops to give Dinah Shore, a world-renowned singer, an opportunity to sing during a driving adventure with three harmony singers in a Chevrolet, the product being advertised.
Excellent post and your observations are right on.
How many people today still understand what a "wink" is? It's a physical means of sharing a joke, a common understanding, a common culture.
You are absolutely right about the singing. We have become consumers rather than producers of music. When this commercial was made, people still bought sheet music and played and sang to it at home.
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