Burger King tests home delivery

http://money.msn.com/top-stocks/post.aspx?post=01388686-2d84-43ba-8b71-0f5984ac575b&rrurt=1&rrcontrolId=ratCntrlBinary ^ | 1/17/2012 | Kim Peterson

[Morgana]

Can't make it out for a Whopper? Burger King just might bring it to you.

The fast-food chain has begun delivering to homes in Washington, D.C., USA Today reports. If the test goes well, the King may expand the service to other cities.

Home delivery has always been a challenge for the food and beverage business. Pizza restaurants obviously have found success, but burgers and fries don't hold up quite as well in transit. They also lose some appeal in the microwave. Finally, the size of a fast-food order isn't normally large enough to justify the expense of delivery.

So why is Burger King doing it? The now privately held company tells USA Today that it has created "thermal packaging technology" that can keep Whoppers hot and french fries crispy. So no need to reheat your order in the microwave.

The orders have to be fairly substantial -- $8 to $10 at a minimum, depending on the store -- and Burger King adds a $2 delivery fee.

Burger King added a few more rules, according to USA Today. Customers must be within a 10-minute drive of the store, breakfast items are off the delivery menu, and sodas will come in bottles.

The trial is underway at four restaurants, and will expand to 16 restaurants by next week. Area residents can check availability by visiting bkdelivers.com.

[Bullish]

Thanks anyway but I've never liked BK and I never will.
Wouldn't matter how "fresh off the grill" they are.

I know a good burger when I taste one and that ain't it.

[Fresh Wind]

...burgers and fries don't hold up quite as well in transit.

The grease from the patty seeps into the bun and turns it to a disgusting pasty mush. If I can't eat it fresh, I won't eat it at all.

[central_va]

worked at the Washington Navy Yard for a few years.

That whole ghetto outside the Navy Yard between M street and the Free way was razed when the new Nationals stadium was built. Heck there are high priced condos there now. You wouldn't recognize it anymore. West of South Capitol looks the same........

[Hammerhead]

yeh I know, but ANY kind of an emergency and you are STUCK in the city. you can’t get out.

I was in Crystal City on 911 and it took me 3.5 hours to get home to Springfield.

like I said, never again.