If they were able to bottle and market someone like this here in the U.S., then we might have something:
Lionel Messi, easily the greatest player of all time.
http://www.youtube.com/watch?v=YrpBEmAxWYs
Watch and be fascinated by true athletic genius.
I like Messi, but greatest of all time? That's a stretch. Especially since he has yet to do squat for Argentina.
Cruyff is stil the greatest player of all-time, he literally revolutionized the game.