I mute the commercials when watching live TV.
The wife of a friend of mine works in the TV commercial industry - she winces like I just kicked her every time I do it.
I find that amusing!
I mute internet commercials before a video. If the advertiser is “cute” and disables the funtion, I use the who system mute.
As for the networks, it is call a fast forward. At 100x fast forward it manually hops over their nonsense. This hop feature is nothing more than a timed commercial.
right now auto hop is just on the networks (who watches the network ghetto?)
If it becomes available on the other channels imagine what would happen to MSNBC? Dead air! Msnbc is an all obama commercials. A whole generation would forget chrissy mathews.
As do I when I watch, which is less with each passing day. But notice how Fox New Channel/and their sponsors, knowing this, blast that frantic voiceover pitchman sandwiched betwixt the end of a segment and the traditional ad break. I've given some thought before of going Elvis on a TV. Won't be long before the networks and their allies devise even more intrusive tricks to reach their shrinking audience. Two more months with DISH and my 24 month contract and it's so long suckas. Although I don't hold them accountable for the crap content and they've been fair while providing excellent customer service, unlike ATT&T who tried to cheat me when I was their customer. But that's an integral part of their business model and who they are...they can't help it.