But, by putting items together that one demographic buys (men) it might also increase impulse buys.
If a guy comes in to get a six-pack of beer sees some chips and salsa near the beer, wouldn’t he be likely to buy that on an impulse?
IMHO, this idea was created to increase impulse buying, as men are less likely to wander around the store looking for items. Men tend to go directly for the item they want, then leave. Women tend to wander around a little to see what’s there.
Men purchase, women shop.
That is (regrettably) true.
When the new HEB was bulit by my house - they designed it so that you have to head to the far south (or north) end and then double back to the check out lines. You can’t simply head down any aisle any more to the check outs. The bakery department blocks any easy access to the exits.
Once you’re in - they want to keep you in. And they make it harder to dash in - grab 10 items - and then dash out.
That is why I hate shopping especailly when I don’t want to waste time. This is what I most detest about Wal-Mart like putting all the men oriented stuff in the farther corner of the store in addition to having a lack of cashiers where you have to stand in line for 20 minutes to pay for your stuff.
And every once in a while, re-arrange the whole store is what really p*sses me off.
> The whole point of grocery store layout is to make it inconvenient for the shopper, making them traverse as much of store area as possible to get to the most commonly-desired items, so that they will buy more stuff on impulse, seeing it as they pass by.
Maybe if they didn’t rely on that old trick of making their customers wander around like a blind dog at the fair they might see an increase in business from people that hate being treated like that.