It still baffles me why Apple hasn’t bought out Disney/ABC and their huge media empire. Lord knows, they have the cash on hand to do it. They could put a lot of pressure on the rest of the market to go with them by using one of the four main networks (and its valuable cable networks like ESPN and Disney channel) to set the standard.
The Disney market cap is 90 billion dollars, which in theory Apple could afford in March when they had 100 billion on hand but you generally don’t buy a company for just their market cap. If they wanted to do that sort of thing much better to go for Viacom (26B) or to have beaten Comcast to the NBC/ Universal deal (13B). The fact that they didn’t shows they don’t actually want to be in that end of the business, they’re gunning for Netflix’s end of the business, cheaper entry, less hassles with government entities.
It wasn't really necessary with Jobs on the Disney board and being the largest single private shareholder by far, and with his Pixar folks running much of the Disney empire.