“....Then again, if Xerox had been wise, they’d be almost as big as IBM, if not bigger, and Microsoft would probably just still be selling Office and maybe compilers.”
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You’ve nailed it. If Xerox had been wise, had MARKETING SAVVY and more VISION than they did, they actually might have become bigger than IBM, Microsoft and Apple are today COMBINED. It’s not enough to have an idea—you have to do something with it that people will demand.
I worked for Xerox back in that general time frame.
Worst case of corporate tunnel vision I’ve ever seen, or can even imagine.