Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

What if Windows 8 flops?
Network World ^ | 10/04/2012 | Tim Greene

Posted on 10/04/2012 11:01:13 AM PDT by SeekAndFind

Microsoft launches Windows 8 later this month after a year of gradually making the new operating system more and more available, hoping for a big hit that will drive sales this holiday season and beyond, and giving the company new hope of grabbing a bigger share of tablet sales.

But what if Windows 8 flops?

For businesses, the problem won't be that dire, says Paul DeGroot, principal consultant at Pica Communications. Businesses that are Microsoft shops already have an operating system, likely Windows 7, but if not, Windows XP with a plan to adopt Windows 7 soon before support for XP ends next spring.

If Windows 8 is a complete bust, enterprises can stick with Windows 7 and wait until Microsoft picks itself up and does a better job with Windows 8 service packs or Windows 9 (or whatever it calls the next major release), he says. After all that's what happened with Windows Vista, says Matthew Casey, an analyst with Technology Business Research, and Microsoft can handle a disappointing Windows 8.

In fact that is a likely scenario, DeGroot says. . "Most of the companies I work with are standardizing on Windows 7. They are not going to be migrating to Windows 8." He says many businesses will license Windows 8 but end up reimaging their networks with Windows 7, similar to how many enterprises licensed Vista but installed XP.

Casey says a Microsoft stumble with Windows 8 will be handled by businesses the same way the performance of Windows Vista was handled. "If that's the case we'll see a similar reaction from Microsoft," he says "It's not going to be them closing their doors." The company will press on with Windows 8 and its fundamental architecture.

The impact on consumers won't be that great, either. If Windows 8 doesn't catch on a big part of the reason will be that consumers are buying some other tablet platform they like better, so they'll be happy. But according to Gartner, Microsoft will be missing a big opportunity to make its mark in mobile devices if the Windows 8 gamble doesn't pay off.

"It is a risk that Microsoft must take to stay relevant in a world where mobile devices with new modern experiences are becoming the norm," Gartner says in a research note "Is Windows 8 in Your Future?"

The popularity of smartphones and tablets has Microsoft playing catch up, particularly with Apple, whose iPad dominates in tablets and whose iPhone holds down big large chunk of smartphones. "With Windows 8, Microsoft tries to address the excitement of the tablet market by adding a tablet interface to Windows," Gartner says.

If Windows 8 does become popular with consumers and finds its way into enterprises via the bring-your-own-device phenomenon it will still have hurdles to clear with IT departments.

Ultrabooks and tablets still need to establish themselves in the corporate world where their use raises questions, Casey says. Who will pay for them? How will they be secured? "These are pieces that need to fall into place in the enterprise planning cycle," he says.

It's also questionable whether they will gain traction as platforms for business applications, DeGroot says. "I think that is going to be a very tough sell," DeGroot says, because the apps have to be vetted by the Microsoft Store before they will be allowed on closed Windows 8 devices. Businesses won't want to leap that hurdle nor will they want to side-load apps on devices to get around the restriction that Windows 8 apps must be reviewed by and sold through the store. "I have some difficulty imagining many organizations are going to want to do that."

Beyond that, developers are not prepared to write for Windows 8; their training and experience leans toward traditional enterprise applications for conventional desktops without touch capabilities, DeGroot says. Touchscreen can actually be a barrier.

With Windows 8 Microsoft is overhauling the underpinnings of its operating system with the introduction of Windows Runtime, a new architecture that gives a common footing to applications across a range of devices. Such applications can support both x86 and ARM hardware, potentially opening up the possibility of writing apps once that can run on any device.

Microsoft hopes it can write its next major chapter with Windows 8 and Windows Runtime, Gartner says, and that is what makes a Windows 8 success - and avoiding a flop - so important. Windows 8 is simply the biggest turning point for Microsoft in decades.

"Windows 8 is not your normal low- or even high-impact major release of the OS," the research firm says. "We believe it's the start of a new era for Microsoft, the Windows RT era, which follows the Windows NT era that began in 1993 and is just starting to wane."

-- Tim Greene covers Microsoft for Network World and writes the Mostly Microsoft blog


TOPICS: Business/Economy; Computers/Internet
KEYWORDS: linux; microsoft; windows; windows8
Navigation: use the links below to view more comments.
first previous 1-2021-4041-43 next last
To: Fire137

What is the difference between 12.04 and12.10 ? I have been thinking of trying it out.


21 posted on 10/04/2012 11:46:32 AM PDT by Lurkina.n.Learnin (Ignorance is bliss- I'm stoked)
[ Post Reply | Private Reply | To 11 | View Replies]

To: Astronaut

You obviously don’t know what you’re talking about.


22 posted on 10/04/2012 11:51:18 AM PDT by ShadowAce (Linux -- The Ultimate Windows Service Pack)
[ Post Reply | Private Reply | To 16 | View Replies]

To: SeekAndFind

are terraflops a good thing?

Now MS gives us Uberflops... isn’t that even better??

lol


23 posted on 10/04/2012 11:54:26 AM PDT by GeronL (http://asspos.blogspot.com)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind

I’ve been usine Linux for so long that I am most comfortable with it, at present. To be honest, however, I’d have to say I prefer Win8 to Ubuntu 12 right now. I find myself doing more and more in Win and love the ease of controlling the many devices in my home with PnP ease. The media controls are breathtaking in Win8.


24 posted on 10/04/2012 11:54:40 AM PDT by RobertClark (Be prepared, be polite, be professional and have a plan to kill everyone you meet.)
[ Post Reply | Private Reply | To 19 | View Replies]

To: RobertClark

Given that you have been using Windows 8 for at least some time, and you love it over Ubuntu... I am now wondering why there’s so much cynicism against Windows 8...

Maybe it’s because of Microsoft’s past record.

I haven’t been using LINUX for some time, but did they have a record of sloppy releases like Windows ME and Windows Vista?


25 posted on 10/04/2012 11:59:19 AM PDT by SeekAndFind (bOTRT)
[ Post Reply | Private Reply | To 24 | View Replies]

To: SeekAndFind

ON the other hand, what if it’s a spectacular success?

One thing for sure is that, there are always detractors to anything that Microsoft does, and who wish for failure from Redmond.

I have been one of those who has been using Windows 8 since it’s initial test stages, and with the currently available RTM, I can attest that, if functions flawlessly, and faster, and with more features, and is a very worthy replacement for Windows 7 and any other OS, including anything from Apple. There is no need to continue with Windows 7 when the upgrade to Windows 8 is a “mere” $39, and that’s for the Pro version.


26 posted on 10/04/2012 12:07:59 PM PDT by adorno
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind
Given that you have been using Windows 8 for at least some time, and you love it over Ubuntu... I am now wondering why there’s so much cynicism against Windows 8...

Maybe it’s because of Microsoft’s past record.

I haven’t been using LINUX for some time, but did they have a record of sloppy releases like Windows ME and Windows Vista?

That is certainly the reason. I decided to check it out on a whim, but have avoided Windows releases like the plague after the ME disaster. I don't have a choice on my office computers, as we need to interface with DOD sites daily and there is no option other than Windows. At home though, I have been happy with Linux.

The look and interface of GUI is completely different - you have the choice of using the traditional desktop (it resides as a tile on the new homescreen). You can add apps and tiles to the homescreen and roll through them horizontally with your mouse - it's a nice touch, everything is full screen when you open it, and stability is amazing.

The full retail version will only be $69.00 for the last three months of this year - it goes up in January. An upgrade will only be $14.00 for the first three months. For $70.00 it is well worth checking it out.

27 posted on 10/04/2012 12:38:40 PM PDT by RobertClark (Be prepared, be polite, be professional and have a plan to kill everyone you meet.)
[ Post Reply | Private Reply | To 25 | View Replies]

To: RobertClark

The boot time, even on an old Celeron processor is impressive (under 10 seconds).


28 posted on 10/04/2012 12:40:17 PM PDT by RobertClark (Be prepared, be polite, be professional and have a plan to kill everyone you meet.)
[ Post Reply | Private Reply | To 27 | View Replies]

To: Jmouse007
Windows XP = Success, Windows VISTA = FAIL, Windows 7 = Success, Windows 8 = NEW, untested model, untested, unproven platform... Success or FAIL? You fill in the blank.

I think it's funny how people forget how bad XP was when it came out. It wasn't until SP3 that it became even marginally stable as an OS. I suspect too many people think that rebooting a computer is normal or something. Hint: It's not.

29 posted on 10/04/2012 12:43:41 PM PDT by zeugma (Rid the world of those savages. - Dorothy Woods, widow of a Navy Seal, AMEN!)
[ Post Reply | Private Reply | To 13 | View Replies]

To: Astronaut

“Ubuntu and any other Linux is fine...if you don’t want to do any real work. No Microsoft Office, and I’m sorry but the free Office alternatives for Linux are all crap.”

Can’t do real work? Oh, please! I have been using Linux at the office for years. Open Office and Libre Office are not exact clones of Microsoft Office, but they should have more than enough features to satisfy everyone except a few “power users”. I use the word processing and spreadsheet modules, but have not tried the “powerpoint” module and so can’t honestly comment on that particular module. I don’t need to spend hundreds of dollars for a Micro$oft product whose esoteric features I won’t use.


30 posted on 10/04/2012 12:53:03 PM PDT by TexasRepublic (Socialism is the gospel of envy and the religion of thieves)
[ Post Reply | Private Reply | To 16 | View Replies]

To: ShadowAce

You’re obviously a computer expert. Please. Enlighten me.


31 posted on 10/04/2012 1:11:12 PM PDT by Astronaut
[ Post Reply | Private Reply | To 22 | View Replies]

To: SeekAndFind

How hard is it to upgrade to Win7 from XP?

I have a 5 year old laptop with XP Home. If MS is going to stop support, I guess I should move up. Don’t want / can’t afford a new laptop at this time.


32 posted on 10/04/2012 2:06:33 PM PDT by hattend (Firearms and ammunition...the only growing industries under the Obama regime.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind

33 posted on 10/04/2012 2:11:18 PM PDT by martin_fierro (< |:)~)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Astronaut
Thanks for your observation. What features of Win8 do you like over Win7?
34 posted on 10/04/2012 3:44:48 PM PDT by Solar Wind
[ Post Reply | Private Reply | To 16 | View Replies]

To: Lurkina.n.Learnin
What is the difference between 12.04 and12.10 ?

.06.

35 posted on 10/04/2012 3:48:45 PM PDT by dfwgator (I'm voting for Ryan and that other guy.)
[ Post Reply | Private Reply | To 21 | View Replies]

To: dfwgator

LOL, thanks


36 posted on 10/04/2012 4:39:55 PM PDT by Lurkina.n.Learnin (Ignorance is bliss- I'm stoked)
[ Post Reply | Private Reply | To 35 | View Replies]

To: SeekAndFind
I just bought my first Apple product -- an iPhone.

It's really, really good. In fact, I'm seriously in love with it.

Am considering changing to an Apple computer when my venerable laptop starts to die. I resist because of all the fairly expensive software I have that wouldn't run on an Apple.

But each version of Windows since XP gets worse. And I include 7 in that. I've tried Ubuntu but it's not ready for mass consumer use. Macbook may be in the cards.

37 posted on 10/04/2012 4:45:31 PM PDT by BfloGuy (Without economic freedom, no other form of freedom can have material meaning.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Astronaut; ShadowAce; TexasRepublic
> I’ve been using the Windows 8 final version (RTM) since August and it is spectacular. I think consumers are going to love the innovative and fresh approach that Microsoft has created. We’ll know soon.

Ah, your check finally arrived from Redmond, I see. :)

Look, I think Win8 will work great on handhelds. I predict a roaring success on Surface and the rumored Microsoft Win8 Phone next year.

But it's gonna suck its way deep into the cold, hard ground when installed on business and home non-touch enabled machines.

There's nothing wrong with that, per se -- non-touch machines can run Win7, a terrific OS -- unless Microsoft gets their head up their ass again like with Vista and tries to shoehorn it down everyone's throat.

Most businesses are telling Microsoft, "F**k me once, shame on you. F**k me twice, shame on me." They won't get fooled again.

But like I said, on handhelds, I expect Win8 to do just dandy.

38 posted on 10/04/2012 7:19:40 PM PDT by dayglored (Listen, strange women lying in ponds distributing swords is no basis for a system of government!)
[ Post Reply | Private Reply | To 16 | View Replies]

To: SeekAndFind
I for one have had it with the endless mucking about with the user experience that only seems to make using it *harder*. There's a heavy effort going on to port fixes and newer API's back to Windows 2000 that has been steadily re-securing it and improving application compatibility. For now at least, I've got no reason to switch.
39 posted on 10/05/2012 12:30:02 AM PDT by Windcatcher (Obama is a COMMUNIST and the MSM is his armband-wearing propaganda machine.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Astronaut
No Microsoft Office, and I’m sorry but the free Office alternatives for Linux are all crap.

Absolutely false. Unless you have a need to be compatible with some existing corporate mess built upon Office, that is.

If all you need is ordinary workbooks, documents, and slide decks, you will be fine with Libre. Libre can interoperate with the vast majority of the Office files you are likely to encounter.

40 posted on 10/05/2012 12:53:20 AM PDT by cynwoody
[ Post Reply | Private Reply | To 16 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-43 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson