I always liked that Sapporo commercial. Really clever. Don’t know if they still make it or not, but back in the 1990s Sapporo made a brew called Sapporo Black that I really liked. Not too hoppy, nice roasted malt character, just a hint of toffee at the end. Good stuff.
I don’t remember if there was a Sapporo Black when I was there in the early 70’s. But I liked it. Along with a few brews and a couple of their small ceramic flasks of sake - Gees that could make a guy wobbly!