Yes but as a scruffy looking Bo Dietl earnestly tells us at least the stuff in the sandwich is cut with a meat slicer.
This may be the silliest ad campaign I’ve ever seen.
You should buy a sandwich at our store.
Why?
Because we use a meat slicer.
Ok.
I recently went into an Arby’s...and the slicing was going on right behind the counter. I think part of the ad campaign included moving the slicers into view of the customers.
It was kind of a performance art...watching the guy steadily slicing for people’s sandwiches.
Its kind of like fake woodgrain...surprisingly, most people won’t notice it isn’t real.