[BipolarBob]

So they laid off a 100 people and made one boy happy with three dollars worth of plastic. You can PR some of the people some of the time. You can PR all of the people some of the time but you can’t PR all of the people all of the time. If this story makes you happy, I’m glad for you.

[happyhomemaker]

Bob...maybe I should have put a “sarcasm” at the end of my post. I agree with you. Personally I just think this was some guerrilla marketing by Lego. The turn around on buying the set,losing the piece, writing a letter, mailing it to the company during Christmas/New Year, having the letter read by someone in the company and receiving a response,then have it go viral all over the net with pictures.

[1rudeboy]

So they laid off a 100 people and made one boy happy with three dollars worth of plastic.

Dear Luka,

We at Lego, Corporation are sorry to hear that you lost your Jay ZX. Unfortunately, Lego recently had to lay-off 100 people, and many of them are now eating cardboard and living in vans down by the river. So stuff it.

Merry Christmas,
Lego Customer Service