Explain, please. The way I see it, Apple's business model is to not get themselves involved in the "commodity" level of a market segment, because there's virtually no profit there, and "market share" is, in the end, meaningless to the bottom line. They aim at the most profitable portion of the market segment. Whether you agree with that approach or not, it appears to be working for them.
If you were a CEO looking to outfit your orgainzation with tablet computers, would you start looking for the one with the highest markup? If Apple doesn't want to be involved in the "commodity" level of the market segment that's fine, but they should expect to get removed from consideration by anyone who uses computers as a commodity. The people who talk about iPads and iPhones "taking over the enterprise" don't seem to understand the enterprise.