Lol, you’re so right.
Darwin ensures that complex organisational beings like humans and the higher apes cannot afford to have a rigid, rulebook-type mating strategy.
Many women are attracted to jerks and turned off by the Mr. Nice Guy types. This is evident everywhere, all the time.
Women have been shown to have their own version of the madonna/ whore split: going for the ‘bad boy’ at their time of greatest fertility, but being more likely to settle for the safer guy when it comes to raising a family.
Are you a woman?