For instance, I know a lot of young guys build and level female characters in MMORPG games like WoW. The explanation goes something like, "well if I'm going to have to stare at my own character's @ss for hours on end, I'd like to have something decent to look at!"
I always pick female characters when I’m playing games, if they have them. I had a really rad female snowboard character, and a cute guitar-girl for guitar hero.
I do play occasional shooter games, and don’t remember getting to choose a female character, or really any character at all. But I am really not a gamer.