From the late 1960’s to the early ‘80’s, the Rams owned their division, but year after year, they would always find a way to lose in the playoffs, even when they had the home field advantage and were heavily favored.
Except in 89, versus the Eagles vaunted Gang Green defense. I remember, it was New Years Eve,and they couldn’t stop Jim Everett, Henry Ellard, and Flipper Anderson. I pray I live long enough to see an Eagle hoist the Lombardi Trophy!