Local stuff is 1 thing. I’m talking about any kind of state or national-level promotion. You KNOW that there is no Euro promotion of any weeks or months, even if they officially signed off on it. We ALL KNOW there is Black Month, and now Hispanic Month, and even Women’s Month. Who can name anything else? Oh, LGBT month is disgustingly rearing its ugly head. Once again, there is no promoted Oriental month either. Only the whining losers get months. Why don’t sports worry about not having any orientals?
I am very aware of mere festivals. Baltimore used to have a ton of them in succession in the same place. That is not the same as putting it all over TV and using pro sports to promote them.
It’s all about the size of the group. If there’s a national group that actually cares about the month it’ll get promoted nationally. Look at Black History Month, used to be HUGE, especially on the History Channel, now nobody cares.
I can name MANY others. But that’s because I rejoice in the silliness of these commemorative days, months and years. Between the cultural stuff, the disease stuff, and the food stuff every day of the year is part of at least a dozen of them.
You should talk to the NBA about not worrying about having orientals. They put a LOT of effort into getting Chinese players over here, and trying to help them succeed. And MLB has put in some similar efforts to get Japanese players.
Pro sports in this point is not promoting it, they’re pandering to it. The NFL is desperately trying to become international, they want the money from the fans and they want the players in the pipeline. That’s America Bowl has existed in one form or another for decades, that’s why there was NFL Europe, and that’s why they’re paying attention to Hispanic Heritage Month.