The “shocking” thing is that there’s a job called “personalization specialist” and that someone actually gets paid to do whatever that is. As for the beer thing? Yawn.
Agreed.
To quote “the most interesting man in the world”
“I have no idea what that is.”
Hey, that’s personalization specialist... at Party City. Must be a fancy term for a salesman, with a common mission to upsell the heck out of the wares. Par-tay!!