Because “they” think “they” have a clue, “they” consider us to be the ones that are uninformed and delusional. Hello kettle!
Yes, and how do they “feel” when we call them Low Information Voters? It’s a matter of selling the product. Back in the old days, there were Ford families and GM families and Chrysler families. A Chrysler salesman trying to convince a Ford person to buy his product wouldn’t start the conversation with, “Ah,you own a Ford. You’re an idiot. Want to buy a Chrysler?” Doesn’t work real good. The salesman needs to establish a connection with the buyer. “I see you drive an Explorer. Good vehicles. Let me tell you why our Durango would be a great replacement for your Explorer.” Call someone stupid and they shut down. Show some understanding, and they just might listen to you.