All the while, they are downloading old music that is new to them, and listening to it.
And eventually it leads them to want to buy that music
They’re downloading it for free and that leads them to buy it...
Huh?
What you can download is often of poor quality compared to production CD or even vinyl. And older music is often a lot less expensive.
The statistics bear this out, that a significant number of pirates do start buying their own music, except for those who could have never afforded it in the first place. This is why record companies complain about lost sales, but don’t actually lose sales attributable to piracy.