I came across this on a sports business web site:
College bowl games averaged 48,793 fans per game during the ‘13-14 season, marking the lowest average attendance since the ‘78-79 season (48,404 for 15 games). This season also marks the third straight year of declining bowl season attendance. The total attendance of 1.71 million fans at the 35 bowl games this season was the lowest since ‘06-07, when there were only 32 bowls.
http://www.sportsbusinessdaily.com/Daily/Issues/2014/01/07/Research-and-Ratings/Bowl-attendance.aspx
Been seeing stories like this in the past couple of seasons about what money losers bowls are. But they’re adding 4 more bowls this coming season.