But by printing stories about the Super Bowl, they expect to sell newspapers, don’t they? The revenue doesn’t go to the NFL, it goes the paper.
Believe me, it’s only a matter of time.
They’re covering an event. It’s not a “matter of time” this stuff has been settled for a long time. Aggressive protection of trademark started being mandatory in the 80s, before Bill Watterson lost control of Calvin and Hobbes (one of the reasons he did lose control). And the press having access to the trademarked names of events they were covering was settled in the 19th century. The only part of this that’s new is who runs into the problem, somebody does it every year.