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Entrepreneur Stitches Together a Quilting Business
Wall Street Journal ^ | 2-1-14 | Jim Carlton

Posted on 02/01/2014 3:48:32 AM PST by afraidfortherepublic

HAMILTON, Mo.—This tiny farm town used to be known as the home of James Cash Penney Jr., founder of the namesake department store chain. These days, it is better known in some circles as the home of Jenny Doan.

Those would be quilting circles. Over the past few years, Mrs. Doan, 57 years old, has become a veritable superstar of the craft. Her YouTube tutorials on how to make quilts have drawn as many as a million viewers, some from as far away as South Africa.

Her family's Missouri Star Quilt Co. gets as many as 30,000 orders a month for pre-cut patches and other quilting supplies. The 5-year-old company has become the second-largest employer in this town of 1,800, its operations covering a patchwork of formerly vacant downtown buildings that include a "sleep and sew" retreat hotel. Fans stop Mrs. Doan for autographs. "I can barely go to Wal-Mart without someone recognizing me," she says.

The key to Mrs. Doan's popularity: she appeals to "instant gratification" quilters. "I don't teach people how to be the best quilter," she says. "I teach them how to do it the easiest."

Instead of the weeks or months often required to complete a quilt, Mrs. Doan's method teaches how to make one in as little as a day—by using a variety of pre-cut fabric patches a quilter otherwise would have to painstakingly snip out and stitch together. She also supplies the materials to do so.

"I'll show you something that makes it look like you worked really hard," she says.

That simpler process was the appeal for Carmen Leticia Attie, a psychotherapist from Mexico City, who learned to quilt in 2010 by watching Mrs. Doan's videos. She also found Mrs. Doan's breezy style less intimidating than that of other quilting tutors.

(Excerpt) Read more at online.wsj.com ...


TOPICS: Arts/Photography; Business/Economy; Chit/Chat; Hobbies
KEYWORDS: quilting; shortcuts; toooourism; tourism; tutorials; videos
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To: JRandomFreeper

I figured you weren’t Navy, but didn’t have any pics of Air Force guys sewing. Sorry! LOL

Last night I was reading something about guys on ships during WWII getting extra pay for being tailors while on duty. They had hand crank sewing machines like this one, which are popular now with some quilters.


21 posted on 02/01/2014 8:36:15 AM PST by Mrs. P
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To: reformedliberal

It was just amazing to me, while I wasn’t paying attention, quilting became so popular.

What do you sell?


22 posted on 02/01/2014 8:37:27 AM PST by Mrs. P
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To: Mrs. P
I'm a quilter and learned about Missouri Star Quilt Company from my quilting board. (The one run by Patrice)

The great thing about ordering is that sometimes there is a handwritten note about how the items that were ordered were cradled in someones arms and then placed on a satin pillow before they were wrapped and loaded into the box for shipment......they use such stimulating language...for a quilter....that it makes you want to order again.

They have a daily deal with a little story. It's refreshing. Yes, my fabric stash is overflowing.....

23 posted on 02/01/2014 8:37:53 AM PST by Battle Axe
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To: Mrs. P

My grandmother was a quilter, all by hand and all out of anything she could find. I sat many nights helping her but my main job was tacking. Haven’t made a quilt since and have never felt the urge. lol I do still have 2 utility quilts that she made. When she passed my mom told me to go pick out 2 quilts and I picked the ugliest ones in the closet. They just reminded me of what a hard working no nonsense woman she was.


24 posted on 02/01/2014 8:38:28 AM PST by sheana
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To: Mrs. P
I sorta collect and restore old Singers.

Here is one my daughter gave me. I had to get the book for it and go through the timing to get it to work right, but it's a nice little portable.

Serial number says it was built in 1955.

/johnny

25 posted on 02/01/2014 8:38:44 AM PST by JRandomFreeper (Gone Galt)
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To: JRandomFreeper

I love your quilt. That is just awesome!


26 posted on 02/01/2014 8:46:26 AM PST by Just mythoughts (Jesus said Luke 17:32 Remember Lot's wife.)
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To: Just mythoughts
Thank you.

/johnny

27 posted on 02/01/2014 8:50:13 AM PST by JRandomFreeper (Gone Galt)
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To: Mrs. P

Those of us that have a needle arts wife are used to being part of the adventure. We become “enablers.” While we might have an iPod or book in our pocket or vest, we also have the Quilters Guide to locate the next shop, the list of Bernina Feet she already has, the ability to find the various new tools that seem to pop up with little fanfare and the gift of small talk.

I find that the women that are in this shop will be terribly helpful to me with advice of area restaurants and sights. They get very jealous that they don’t have an Enabler to carry packages and provide encouragement.


28 posted on 02/01/2014 8:58:12 AM PST by KC Burke (Officially since Memorial Day they are the Gimmie-crat Party.ha)
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To: JRandomFreeper

Nicely done...years ago when my children were babes I sewed alot. A sewer always has scraps left over. Made two quilts from said scraps one for each child’s bed. Was fun at bedtime to talk about the scraps/garments. Little thing. Making memories.


29 posted on 02/01/2014 12:29:29 PM PST by Conservative4Ever (waiting for my Magic 8 ball to give me an answer)
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To: KC Burke

I love my enabler! He recently stood by and watched as I brought home my fifth machine, an old Singer like I learned to sew on. I have three Berninas, all older ones, plus my father in law’s Gramma’s treadle. All good working machines!


30 posted on 02/01/2014 3:00:31 PM PST by Mrs. P
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To: JRandomFreeper

Featherweights are very popular with quilters, they go for a lot if the parts are all there, and the case. They are cute, but I think the 99 and 99K are cuter! All good machines and you can’t buy anything near that quality today.


31 posted on 02/01/2014 3:01:57 PM PST by Mrs. P
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To: JRandomFreeper

i’m in the market for a new sewing machine. Mine is very old and I think it was a lemon almost from the beginning.
Do you have one that is a treadle? Do you sell them?
thanks
Bat lady


32 posted on 02/10/2014 6:36:30 AM PST by The Bat Lady (http://cornynlovesobamacare.com/ We need the citizen Senators.)
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To: The Bat Lady
I don't sell them, sorry.

/johnny

33 posted on 02/10/2014 6:37:24 AM PST by JRandomFreeper (Gone Galt)
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To: JRandomFreeper

We have one just like that in a mahogany cabinet. Built like a tank and works great. Bought it for $50.


34 posted on 06/05/2014 8:16:09 PM PDT by smokingfrog ( sleep with one eye open (<o> ---)
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