[Bartholomew Roberts]

Reach and frequency. Reach and frequency. Reach and frequency.

An advertiser’s way of saying “Location, Location, Location.”

It is Advertising 101.

It is the same reason a media buyer buys time on every radio station in a market, and then mixes the buy so some stations get more spots.

If you were a real advertising guru, you would know the reasons they are buying time on CNN.

[golux]

Oh, an attack! You have attacked me!

If you were a real advertising guru, you would know the reasons they are buying time on CNN.

LOL! Clever boy! I never took "advertising 101," I don't hire the kiddies who quote Ogilvy, and "Reach and Frequency" is at best a substitute for "Location." But you're clearly a radio rep, since you're trained to repeat "Reach and Frequency," as all of you are, and you're obviously not a very good one, since you've allowed other stations to "get more spots."

Did you not make "CRMC?" Did you complain when Clear Channel cut your commissions? What was it? Did you "convince 100% of the people 10% of the way?" by allowing those "buyers" to by all the radio in town but not enough of you? Couldn't get "the list?"

Please don't compare yourself to others. It's a sign of your own insecurity and relative poverty, and it leads to a cuckold lifestyle.

Where do you live? What cars do you drive? You have a big boat I imagine? Hmm? How good a salesman are you? What do you owe? Kids in the best private schools? Time to teach them how to sail you sassy little genius Freeperette?

Thanks for the attack, good luck with "Advertising 101" you admirable graduate. Bet you have a robe and everything at Mom's house!

[golux]

(Just sassin’ ya...) See you for a warm martini offshore, not on that ICW thingy.