[discostu]

It was funny but I don’t think it helped the brand. Really it just showed that RS used to be a great store to go to with all your electronics needs, and now they aren’t.

[workerbee]

I don't know -- the most important thing is that you remember it was a RS ad. That alone helps the brand. I see your point about the message, but the optimistic side of that is that they are "returning to greatness."