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With or Without Apple, Google Will Crush Microsoft
The Street ^ | 03/25/2014 | Rocco Pendola

Posted on 03/25/2014 6:41:49 PM PDT by SeekAndFind

NEW YORK (TheStreet) -- I saw a promo the other day for Google (GOOG) Work. Sadly, I can't locate it or I would have inserted it here so you could see it for yourself.

However, it might be fitting that you can't see the promo. Because Google's assault on Microsoft (MSFT) continues to fly under the radar. For whatever reason, it's the most under covered story in tech ... in finance ... and for the sake of extraneous ellipses ... the world.

But it's real and it's happening. And Microsoft has no idea what to do in response. How could it possibly have a plan when it's up against a company with a core revenue stream so prolific it can afford to give everything its does beyond advertising away for free?

Google provides an entire suite of (very good) productivity applications -- that Microsoft makes people pay for -- for free or for, relatively speaking, a negligible fee.

It's curious that Apple (AAPL) hasn't been more aggressive in this area. It appeared as if it was prepared to join Google to wipe Microsoft out of the consumer and enterprise software business (just as it did the artist formerly known as RIM on smartphones).

That's where I thought Apple was headed last year when it made iWork free to iPhone and iPad buyers. I first floated the notion of Apple going after Microsoft's productivity software foothold in October 2012.

Clearly, Apple hasn't acted with nearly as much vigor (or rigor) as Google. And that's too bad. Because Pages, for instance, is every bit as good as MS Word or Google Docs for basic to mid-level tasks. With a few tweaks, the entire iWork portfolio could compete effectively, across the board, with anything out there.

Apple entering the game with a more serious effort would not only crush Microsoft's software business, it would further accelerate the PC industry's in-progress collapse.

But, ultimately, Google doesn't require an assist from Apple to crush Microsoft. And Microsoft certainly doesn't need Apple to collapse under the weight of its own visionless ineptitude. What's done is done. Even Microsoft's impressive-sounding new CEO can't undo the damage his predecessor inflicted on what was purportedly his pride and joy.

Talk about an abusive relationship.

Say what you will about the company, but Google's not playing around.

The little anecdotal things are starting to happen. Anecdote you know full well is taking place all over place as occurrences that are independent of one another.

Like my wife coming home from work at a charter school asking about Google Chromebooks because "the school's thinking about a more cost-effective solution" to the Macs they use. Or my daughter telling me about the Chromebook she worked on the other day, noting "we still have the MacBooks -- and I like them better -- but we do easy stuff on the Chromebooks and everybody gets their own."

And Google's stepped up promotion of what it can do for individuals, businesses and education institutions with its computing solutions.

I considered Google in this and broader respects early last year. And, even though I'm not a huge fan of their hardware or their hardware strategy ...

One of Google's few stumbling blocks? teaming with has-beens and never-will-bes such as Hewlett-Packard (HPQ) to build hardware. But, for Google's sake, I hope it can execute better than Microsoft has.

... I absolutely have faith in Google's ability to extend an ecosystem that, with or without Apple, will render Microsoft as much of a "has been and never-will-be" as HP, the ultimate master of the dead cat bounce.

**For an alternate, more bullish take on Microsoft see Chris Ciaccia's Why Microsoft Really Is Different This Time



TOPICS: Business/Economy; Computers/Internet
KEYWORDS: android; apple; google; hyperbole; linux; microsoft; openoffice; overthetop; roccopendola; unix

1 posted on 03/25/2014 6:41:49 PM PDT by SeekAndFind
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To: SeekAndFind

Recently bought a new laptop w/ Windows8-I’ll never buy another Microsoft product again-my next ‘puter will be, if not an Apple, something else-FYBG!


2 posted on 03/25/2014 6:47:58 PM PDT by mozarky2 (Ya never stand so tall as when ya stoop to stomp a statist...)
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To: SeekAndFind

Google may work for some, but I don’t want my stuff in the cloud. Sadly Microsoft is going that way too with renting Office.


3 posted on 03/25/2014 6:49:30 PM PDT by RightGeek (FUBO and the donkey you rode in on)
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To: mozarky2

Can’t argue with that. Microsoft seems to be the master of foot shots.


4 posted on 03/25/2014 6:50:20 PM PDT by RightGeek (FUBO and the donkey you rode in on)
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To: SeekAndFind

For the past few years I’ve thought that Microsoft is pretty much just ‘sitting there’ and waiting to be replaced by ‘something’. They seem to try to do it all, and end up sucking at just about everything. They need to narrow their focus and do those things better, if it isn’t too late already.


5 posted on 03/25/2014 6:55:33 PM PDT by KoRn (Department of Homeland Security, Certified - "Right Wing Extremist")
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To: SeekAndFind

As long as you don’t mind Google mining the crap out of every document you own or create and selling that info...


6 posted on 03/25/2014 6:56:23 PM PDT by 2banana (My common ground with terrorists - they want to die for islam and we want to kill them)
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To: SeekAndFind

M$ deserves to die.


7 posted on 03/25/2014 6:56:23 PM PDT by Paladin2
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To: mozarky2

I made the change to an 8.1 upgrade. I’ve grown to like it.


8 posted on 03/25/2014 6:58:13 PM PDT by UB355 (Slower traffic keep rigsupreme Splasht)
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To: SeekAndFind; a fool in paradise

$24.5 billion yearly income. Microsoft is dying. Celebrate!


9 posted on 03/25/2014 6:58:22 PM PDT by Revolting cat! (Badwhereas things are wrong! Ice cream is delicious! We reserve the right to serve refuse to anyone!)
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To: SeekAndFind; a fool in paradise

$24.5 billion QUARTERLY income. Microsoft is dying. Celebrate!


10 posted on 03/25/2014 6:59:00 PM PDT by Revolting cat! (Badwhereas things are wrong! Ice cream is delicious! We reserve the right to serve refuse to anyone!)
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To: Revolting cat!

RE: $24.5 billion QUARTERLY income. Microsoft is dying. Celebrate!

OK, what’s Google’s quarterly revenue in comparison?


11 posted on 03/25/2014 7:06:33 PM PDT by SeekAndFind (question is this)
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To: Revolting cat!

What’s a “badwhereas”? (Your tag line)


12 posted on 03/25/2014 7:09:35 PM PDT by dayglored (Listen, strange women lying in ponds distributing swords is...sounding pretty good about now.)
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To: SeekAndFind

Google makes all of its money by selling your information all over the world. Who cares what their business software loos like?


13 posted on 03/25/2014 7:13:38 PM PDT by kjam22 (my music video "If My People" at https://www.youtube.com/watch?v=74b20RjILy4)
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To: mozarky2

Only regret with windows eight was not getting a touch screen. I upgraded to 8.1 for free and bought an RT Nokia surface for the road. I think it is better than Windows 7.


14 posted on 03/25/2014 7:14:33 PM PDT by the_daug
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To: SeekAndFind
Microshaft may be shooting itself in the foot every few years, but I will NEVER use anybody's freaking cloud for my data and documents.

Did I mention NEVER!?

15 posted on 03/25/2014 7:15:11 PM PDT by publius911 ( At least Nixon had the good g race to resign!)
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To: 2banana

That’s the gist. Whatever you are doing on Google, Google owns it.


16 posted on 03/25/2014 7:29:23 PM PDT by Jonty30 (What Islam and secularism have in common is that they are both death cults)
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To: All

If you’re wanting to get rid of google as your search engine, I highly recommend GoodSearch.com.

Not only is it a great search engine, but when you first sign on, you are asked to name a “charity” of your choice. Every time you do a search, your designated charity gets a few pennies.

If you do a lot of searches, those pennies will certainly add up.

BTW, my “charity” is Second Amendment Sisters.org

We have earned a couple hundred dollars using GoodSearch.com


17 posted on 03/25/2014 7:29:55 PM PDT by basil (2ASisters.org)
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To: dayglored

I dunno!


18 posted on 03/25/2014 7:41:24 PM PDT by Revolting cat! (Bad things are wrong! Ice cream is delicious! We reserve the right to serve refuse to anyone!)
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To: 2banana
Everyone should be concerned about that. When Google gives you something for free, then YOU are the product.
19 posted on 03/25/2014 7:47:37 PM PDT by beef (Who Killed Kennewick Man?)
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To: mozarky2
I bought my SO a new Win8 laptop for Christmas. I upgraded it to 8.1 and installed Classic Windows. I have yet to hear her complain that her computer is possessed. It is really pretty good.
20 posted on 03/25/2014 7:50:03 PM PDT by beef (Who Killed Kennewick Man?)
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To: SeekAndFind

I wouldn’t send Gates any flowers yet in anticipation of the death of MS. As long as Apple hardware costs twice as much and more than most MS based hardware, a majority of consumers won’t give them a second look.

And Google is so intrusive and tries to constantly require registration to use any app at all, it makes me consider an MS based tablet and phone just to get away from Android and Google intrusiveness.


21 posted on 03/25/2014 8:00:59 PM PDT by Will88
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To: RightGeek; 2banana; beef

I don’t want my stuff in the cloud either. I also don’t want google knowing and keeping all my stuff.

But this is one area where I don’t seem to be able to convince my kids. They are all very conservative in everything else, but they have no problem with google or the cloud.

I think this is true in general for today. The younger generation has no problem with google in any way.


22 posted on 03/25/2014 8:04:31 PM PDT by ForYourChildren (Christian Education [ RomanRoadsMedia.com - a classical Christian approach to homeschool])
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To: mozarky2

I bought a new Acer Inspire with windows 7. Love it. Anyone thinking of new, check this laptop out! It has unbelievable specs. It got awesome reviews. I paid $699 online @ Walmart, free shipping.


23 posted on 03/25/2014 8:26:44 PM PDT by stilloftyhenight (...staying home isn't an option.)
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To: Will88

A *good* PC laptop is about $100 cheaper than the comparable MacBook Pro or Air, for anyone shopping around these days.

If you already own an iPhone or iPad in that situation, the choice is simple.

If you have an Android phone and a PC, then the angels in heaven weep for you.


24 posted on 03/25/2014 8:30:58 PM PDT by The KG9 Kid
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To: SeekAndFind

Let me get this straight: the author notes anecdotal evidence from his wife and daughter, and that is the standard by which he claims MS will be crushed?
Really?


25 posted on 03/25/2014 9:05:49 PM PDT by ImaGraftedBranch (...By reading this, you've collapsed my wave function. Thanks.)
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To: SeekAndFind

Microsoft signed up INSTANTLY for any kind of spying on America that was pushed across the table their way.

I hope companies stand atop Microsoft’s tender corporate throat and jump up and down, and gradually stamp their windpipe into utter oblivion.

I really want Bill to watch on helplessly, and see his entire empire burn to the ground.


26 posted on 03/25/2014 9:12:28 PM PDT by gaijin
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To: SeekAndFind

The Cloud is simply a place that PUBLICLY holds your files. They are on the internet for any one that has the knowledge to see. Google has the knowledge and has never shown any desire to do anything but mine for your data to sell to anyone at the right price.

Let’s not forget that Obama is in the process of GIVING the control of the internet to the only organization less effective and trustworthy the Federal Government. The UN.


27 posted on 03/25/2014 9:22:29 PM PDT by Jim from C-Town (The government is rarely benevolent, often malevolent and never benign!)
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To: SeekAndFind

People have prophesied the demise of Microsoft for so long, yet it’s still going strong. They started to incorporate Skype in their Outlook, etc., which give them longer life.


28 posted on 03/25/2014 10:23:12 PM PDT by paudio (Liberals teach Whites about guilt and shame much better than Christian churches do...)
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To: SeekAndFind

NSA finds this development double plus good!


29 posted on 03/26/2014 12:38:02 AM PDT by Organic Panic
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To: SeekAndFind

Funny I have installed Firefox add-ons just to block Google in it’s never ending quest to spy on me. Screw Google and everything it promotes.


30 posted on 03/26/2014 12:47:10 AM PDT by LowOiL ("Abomination" sure sounds like "ObamaNation" to me.)
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Not gonna happen. Engineering tooling, for better or worse, is heavily invested in Windows. And I imagine Win9 will make the current Win8 pain go away. So it will continue Win7 -> Win9 with Google doing the cool app-let stuff.


31 posted on 03/26/2014 1:27:09 AM PDT by Gene Eric (Don't be a statist!)
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To: The KG9 Kid
A *good* PC laptop is about $100 cheaper than the comparable MacBook Pro or Air, for anyone shopping around these days.

Only your opinion. There are many PC laptops and desktops available for $500 and less, machines that have the power of top-of-the-line machines only a few years back. Apple products run two and more times that for comparable hardware.

And the same price disparities exist between Apple and other cellphones, and the same gap is forming between Ipads and other tablets.

Large numbers of consumers will not spend two and more times the cost of Microsoft O/S products just to own an overhyped and overpriced Apple product. A lot of the appeal of Apple is about as rational as the appeal of overpriced designer clothing and sneakers. I wouldn't wait around for Microsoft to go bankrupt in the foreseeable future.

32 posted on 03/26/2014 7:58:32 PM PDT by Will88
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