Got to agree about the Non-24 thing: the new kid on the block, so they’re gonna drill it in. Three different people now, all of whom seem to imply that I should give a rap about them and their disorder by donating some money or time or something - as if my frequent, extravagant donations of used cars to the Heritage for the Blind 1800 number aren’t enough yet!
While the earlier ads didn’t say so, it only gave the website address (http://www.non-24.com/), it is actually an ad for some sort of new pharmaceutical drug that helps blind people who have blindness related circadian rhythm disorders.
I’m guessing the chose to spend their advertising dollars on radio rather than on TV since I would presume a lot more blind people listen to the radio than “watch”, i.e. listen to the TV. But yes, I hear it several times on my car radio and it is annoying. I hate that they make it sound like a PSA when it is an ad.