Myslef and most of my friends are in our early 30’s and we all, independently of each other, took up different forms of exercise right after 30. Be it running, weight lifting, cross fit, or biking we are all doing something now we were not doing before turning 30. My dime store psychology says its to prove to ourselves we still can ;-)
I get that. And that’s great. I just don’t get the whole over-advertising about it all.