Yeah, they did away with that some time ago. I have no idea what their current campaign is.
It’s in the original post: “Be Your Way.”
Apparently, it's marketing hamburgers to queers. They might get it right when they realize that demographic, being the attention getters they are, are most likely vegetarian, or on "paleo" diets, or have some other "I am sooo discriminating and special that rainbow wrappers are not good enough" thing going on.
Otherwise, I deem this campaign "Hamburglar meets Turdburglar".
Robble Robble.