Okay, I doubt the economics of giving up a third of a rather short season and spending an additional $1 million for the marketing stunt you claim.
http://www.fox8live.com/story/25870755/schlitterbahn-cancels-verruckts-media-rides
Well as far as economics are concerned, there’s economics, and then there’s regulations, and then there’s insurance. Something like this hasn’t been done before. So to do it, you don’t run out with a backhoe and a calculator and shake your fist at the sky and declare that you will succeed.
No, first you do the engineering, then you sit down with insurers, and then together you sit down with regulatory agencies and oversight boards. And then a plan is drawn up for building and testing the thing, so that it is well understood and reliable by opening day. Which means, of course, that there’s going to be a little bit of fine tuning, but by that time an enormous amount of energy and money and effort has been put into the thing.
That’s why I say we’re looking at a viral marketing scheme. If there’s no way for them to build within a timeline where all the testing can be finished by the start of the season (because they need good weather to finish buiding and to test), then the question is, how do you make up for the lost part of the season?
Well, people ride the thing to be scared. So - scare them. IF the testing was pretty much on target with minor adjustments, I’d think it was just status quo. But claiming to have to rebuild this much, and showing YouTube videos of the raft flying off? Methinks the owners doth scream deadly danger too much. Way too much. As a matter of fact, so much that it attracts attention, and makes people scared of it, even more scared than normal, and these are potential customers who want to ride it to be scared... hey, wait a minute...
Presto - twice to three times the amount of riders for a shortened first season.
IMHO