As I wrote, perhaps you could take a leadership role, in addition to complaining, in encouraging Jim to meet your needs. I've included him as an addressee.
or take a leadership role by offering to advertise .leadership can take many forms you know...
I’m ambivalent ....and not an expert but I do have a little experience about what members and hits are worth for ads on most social sites
I’m fairly sure this forum would be worth much more via that route than the freepathon way.
But it could ruin the place and being then quasi public force constant available upgrades
Its a hard call.