Posted on 08/08/2014 4:44:57 PM PDT by C19fan
A federal judge has ruled that the NCAA can't stop college football and basketball players from selling the rights to their names and likenesses, opening the way to athletes getting payouts once their college careers are over. In a landmark decision issued Friday, U.S. District Judge Claudia Wilken ruled in favor of former UCLA basketball star Ed O'Bannon and 19 others in a lawsuit that challenged the NCAA's regulation of college athletics on antitrust grounds. In a partial victory for the NCAA, though, Wilken said the NCAA could set a cap on the money paid to athletes, as long as it allows at least $5,000 a year for big school football and basketball players
(Excerpt) Read more at sports.yahoo.com ...
The NCAA is officially dead.
I agree that the colleges nor the NCAA own the images, likenesses and names of the college athletes.
Really colleges .... semi-pro farm teams ... there’s very little if any college (education) involved.
Consider the short to medium term implications: the universities with the strongest brands right now will prosper - at least from a recruiting standpoint.
As a highly recruited prospect, your target considerations will be strongly swayed towards the schools that have the deepest marketing / licensing footprint. I’ll even predict that schools will use their strong product distribution channels as elements conveyed to these high school athletes.
We all know that many of these kids aren’t college material academically. And they choose a school that affords them the best chance to be drafted and not based on where the best education could be obtained.
Now they’ll consider the 1-3 year income potential from product / marketing too.
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