If the NBA didn’t subsidize them they’d fold like a cheap towel.
I’ve heard that too, that the girls league doesn’t make any money, and that they would go out of business, except for being underwritten by the NBA.
I think the NBA owners see the WNBA as something to promote basketball in general. But, I wonder how many millions they pour into this hole every year.
At what point would they expect the WNBA to stand on their own two feet, financially? Ever??