Let’s assume 20 women take them up on this offer. 400K of costs by the company. What do they get in return?
* Millions in publicity for being innovative in making the offer.
* A one-upmanship of being more family friendly without actually having to pay maternity leave, health benefits to kids, etc.
* Offering the benefit makes them look like they support feminists working as hard as guys.
* Attracting hundreds or thousands of highly educated women who are afraid of not being “ready” to have kids until their biological clocks run out. Freezing eggs isn’t guaranteed to work, has only successfully resulted in 1500 kids to date (versus over a million for IVF). But they are offering it, which attracts the 30 year old torn between career and kids and now goes gung-ho to work at that company so she doesn’t have to decide. It looks really good to the 30-somethings who saw 40-somethings wait until they were set in life and then realize IVF doesn’t work at 45 or had one kid at 40.
She doesn’t have to decide.
Sounds more like a sign of weakness and confusion but it’s the trend now days always take the easy way out.