Not fundraising. Education. A surprising number of state legislators don’t understand what an Amendments Convention can and cannot do. The Birch Society and Phyllis Schlafly have been successful in preventing at least one state from petitioning for an Amendments Convention. There needs to be a greater education effort.
Yes you are right about that but funds can help the logistics and necessary communications for the educational component.
Organizing grassroots supporters and having local press give it time also helps with the educational aspect.