Bandwidth is not “scarce.” the backbone is more than adequate, but some companies are trying to limit access to make content providers pay for access to their network.
There is no additional cost to the carrier, but they see popular content providers as a revenue source. Want Netflix on Comcast? Then Netflix will pay an access fee to Comcast for the privilege
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Want to ensure your content has priority? Pay more.
Simple problem. Answer: massive government involvement and regulation without legislative oversight. The government will ensure everyone gets access and the government gets more power plus additional revenue from everyone. Perfect solution. Algore invented the Internet, after all.
In economic terms, anything that is not unlimited is “scarce” and must be allocated.
In fact, the very need for allocation defines the term “scarce”.