Your child died?
Well no matter.
Nationwide is on your side.
I looked at it a bit differently. Suppose it was an anti-abortion ad instead. The kid talking about a life not lived because he was terminated before having the chance at life ....
Best ad was the Doritos ad with the airplane passenger convincing people not to sit next to him: faking a cold, playing a recorder, clipping his toenails, sleeping across the seat, reading "How to manage chronic IBS", flossing but then finally tempting a cute woman with his bag of Doritos. Whoops, she has a kid.
I also liked the avocado ad with the "First Draft Ever". The polar bear in a sombrero hoping to be picked by Mexico was hilarious.
“Your child died?”
I had no idea that ad was so bad, I just watched it now. And they are basically saying the child died IN YOUR HOUSE, either in a too full bathtub (left unattended!) or from cleaning products under the sink (left unattended!) or from the TV falling on them (left unattended and btw Dad messed up the mounting!).
Sheesh almighty, dreadful.