Perhaps they told him they were merely making a propaganda video, go ham it up, and we'll get you a nice meal and a hot chick tonight.
Even when the fire was coming in he just stood there. I’d be climbing the bars. I’d be much more inclined to believe a raw video with screaming and such rather than a video that uses semi-pro editing equipment with quick-cuts and music and graphics. But I guess this is what recruits young idiots who don’t know any better.