So the post office did cross-marketing promotions with Lance.
Did they get promotion from their sponsorship?
Can you go back and ‘correct’ that sponsorship?
I understand clauses and contracts, but they paid for face time and marketing and that’s what they got. Their agency is not harmed through their sponsorship and apart from “future” sponsorship deals, there is no impact.
How was the post office harmed?
What’s most perplexing to me is that the USPS sponsored a team at all. Some products need constant reinforcement...Soft Drinks, Beer, etc.
But the post office? I can understand their current ads for package pick up service, or even ads about flat rate boxes - they introduce a new service to the consumer.
But reinforcement style advertising? Am I supposed to be watching the Tour de France and think: “Hey, during the next commercial, I need to mail a letter”?
I’d say the majority of that sponsorship money was wasted years ago.
Exactly. They got what they paid for; so how can they prove damages?