Yet Apple comes in number ONE again in customer satisfaction. Despite making lots of iterations of their computer, people are wildly satisfied.
Apple users don't seem to care that their stuff is generally inferior. They really only care that they can keep up with the neighbors by having the latest Apple thingie.
Besides, if someone gets stuck in the Apple trap by buying one Apple thing (like a PC) they're pretty much stuck having to stick with Apple if they want other devices to interact with what they already have.
Of course they report being satisfied. Nobody wants to pay top dollar for an item and then report they were duped.