Their commercial is a total ear worm. Pure genius, from an advertising standpoint:
https://www.youtube.com/watch?v=1Ql0Z8Il73s
Apple makes advertising a lot easier by having great products ... :-) ...
the video following the authentic Apple Watch ad...is hilarious
is a slooow starter but it gets pretty good after the first couple of minutes
https://www.youtube.com/watch?v=RUGmYU044vU