Why? Nearly all American produced chedder cheeses use dye to make it orange.
All craft needs to do is to keep the dye and say “NOW gluten free” It’s on everything.
/johnny
When oleo first came out, people wouldn’t buy it because it wasn’t yellow like butter. What made them start buying it? Manufacturers added a yellow dye packet so housewives could mix it in. IOW, buyers want and demand the dyes.