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My personal diagnosis of the debacle is that Ballmer's echo-chamber marketing crowd got themselves convinced that a) gaudy Play-Skool tiles were the wave of the future for the desktop as well as the handhelds, and b) Microsoft could force anything down their desktop users' throats with impunity. Both assumptions were incorrect.

I am repeating myself but there actually was a logic in forcing the tiles down the throats of the desktop and laptop users. The MS honchos wanted the same Play Skool look everywhere and I mean everywhere including MicroSoft websites. All of their websites were given that Play Skool look

This all has to brainwashing consumers into easily identifying a Microsoft product when they see one. Creating an immediately identifiable eco-system same as Apple has. Microsoft was copying Apple here. I have no idea what the MS logo looks like but I know the Apple logo..... Steve Jobs genius was pulling younger, urban, suburban consumers into the Apple eco-system starting with iPods when they are 10 years old. I remember about 10 years ago when ipods where at a premium around Christmas time and every spoiled brat in America demanded one for Christmas

> I am repeating myself but there actually was a logic in forcing the tiles down the throats of the desktop and laptop users. The MS honchos wanted the same Play Skool look everywhere and I mean everywhere including MicroSoft websites. All of their websites were given that Play Skool look... This all has to brainwashing consumers into easily identifying a Microsoft product when they see one. Creating an immediately identifiable eco-system same as Apple has.

Yep, you are dead-on right, Dennis. I'd forgotten about the websites taking on that same look... very good point.

Well, the ultra-simplistic new Windows logo is becoming ubquitous, that's for sure.

I wonder how long it will be before somebody realizes that if you rotate it 90-degrees clockwise, it becomes a Crusader shield with a Cross?

Won't that please the Muzzie-loving Liberal crowd?