[the_daug]

Radio has always had adds. I can remember a time when I could search the internet and find data that is free and not have 100 sites trying to sell the data to me on the search engine.

[Dr. Sivana]

Radio has always had adds.

Of course, but the "fastest 3 hours" in radio now has less than 2 hours in content. That's not including Rush going off on credit protection, iced tea, children's books. etc.

It wasn't always like this. The ad footprint has now grown to 1/3, not including the embedded ads.

In the early days of television, there were embedded ads, but when they did that they did not have the regular ads on top of it. Watch an old Burns and Allen on YouTube. Half-way through, Bill Goodwin or Harry Von Zell would come in and start talking about Carnation condensed milk or Goodrich tires, winking at the audience the whole time.

With all of the competition for our ears these days, I don't see the format surviving for another ten years (Rush's time before retirement or semi-retirement) without some major changes.