Target’s Still Feeling Impact Of Transgender Bathroom Policy

yougov.com ^ | June 21, 2016 | Ted Marzilli

[Morgana]

For the past three weeks, Target’s purchase consideration levels have been moving around the three-year low mark, coinciding with its April 19th announcement regarding transgender use of bathrooms and fitting rooms. This may indicate rough sales waters ahead for the retailer.

The drop in purchase consideration is not as steep as the one Target took after its late 2013 data breach. The retailer’s new low was likely made easier that according to YouGov BrandIndex’s consumer metrics, it never fully recovered to pre-breach levels in the first place.

Looking back to the first month after the late 2013 data breach, Target went from 49% of consumers considering purchasing from the brand the next time they went shopping down to 36%. Still quite strong numbers, but well down from normal levels.

[moovova]

“Purchase consideration.”?

My level of purchasing thoughts involving Target don’t even reach the level of “consideration”.

[George Washington Axe]

Hell ya. They ain’t getting a penny more from me ever again!

[r_barton]

Target is guilty of Contempt Of Customers. They don’t deserve our money.

[bytesmith]

Target hasn’t gotten a thin dime from me. Not one.

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Same here. The local Target is the closest shopping spot for us. We drive right past the thing twice the distance to shop now.

[SoFloFreeper]

I actually quit when the news broke that Target filed a “friend of the court” brief when the homosexual union case was before SCOTUS. Target urged the justices to rule in favor of umbilical marriage.